Ally or Dependent? Exploring the Consequences of Stereotypes Towards Customers

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed

Contributors

Details

Original languageEnglish
Title of host publicationThe European Marketing Academy Conference (EMAC 2015)
Publication statusPublished - 2015
Peer-reviewedNo

Keywords

Keywords

  • Ally or Dependent? Exploring the Consequences of Stereotypes Towards Customers