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Ally or Dependent? Exploring the Consequences of Stereotypes Towards Customers

Research output: Contribution to conferences › Paper › Contributed

Contributors

Antje Hütten - (Author)
O. Salge - (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Publication status	Published - 2015
Peer-reviewed	No

Keywords

Keywords

Ally or Dependent? Exploring the Consequences of Stereotypes Towards Customers