Advancing Relationship Marketing Theory: Exploring Customer Relationships through a Process-Centric Framework
Research output: Other contribution › Other › Contributed › peer-review
Contributors
Details
Original language | English |
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Number of pages | 19 |
Volume | 8 |
Publication status | Published - 2018 |
Peer-reviewed | Yes |
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Keywords
Keywords
- ): Advancing Relationship Marketing Theory: Exploring Customer Relationships through a Process-Centric Framework