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Advancing Relationship Marketing Theory: Exploring Customer Relationships through a Process-Centric Framework

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Antje Hütten - (Author)
O. Salge - (Author)
Thomas Niemand - , Chair of Business Administration, esp Marketing (Author)
Florian Ulrich Siems - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Pages (from-to)	39-57
Number of pages	19
Journal	AMS review
Volume	8
Publication status	Published - 2018
Peer-reviewed	Yes

External IDs

Scopus	85060502435

Keywords

Keywords

): Advancing Relationship Marketing Theory: Exploring Customer Relationships through a Process-Centric Framework