A field experiment on attracting crowdfunders
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Abstract
In a field experiment, we tracked whether crowdfunders clicked on a newsletter link to a new project and whether they invested. In terms of clicks, we find that crowdfunders overall respond most to an environmental framing, while older crowdfunders respond more to a financial framing than younger ones, and men respond less to a financial framing than women. There were no significant differences in terms of investments.
Details
Original language | English |
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Article number | 110928 |
Number of pages | 5 |
Journal | Economics Letters |
Volume | 222 |
Publication status | Published - Jan 2023 |
Peer-reviewed | Yes |
External IDs
WOS | 000897260800014 |
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Scopus | 85145555104 |
ORCID | /0000-0002-0576-7759/work/142239305 |
Mendeley | 1ed98217-eda4-38b2-8819-2f748f1d16ff |
Keywords
Research priority areas of TU Dresden
DFG Classification of Subject Areas according to Review Boards
Subject groups, research areas, subject areas according to Destatis
ASJC Scopus subject areas
Keywords
- Debt crowdfunding, ESG, Green investments, Investor preferences, Sustainable investments, Debt crowdfunding, Esg, Green investments, Investor preferences, Sustainable investments, ESG