A field experiment on attracting crowdfunders

Research output: Contribution to journalResearch articleContributedpeer-review



In a field experiment, we tracked whether crowdfunders clicked on a newsletter link to a new project and whether they invested. In terms of clicks, we find that crowdfunders overall respond most to an environmental framing, while older crowdfunders respond more to a financial framing than younger ones, and men respond less to a financial framing than women. There were no significant differences in terms of investments.


Original languageEnglish
Article number110928
Number of pages5
JournalEconomics Letters
Publication statusPublished - Jan 2023

External IDs

WOS 000897260800014
Scopus 85145555104
ORCID /0000-0002-0576-7759/work/142239305


Research priority areas of TU Dresden

DFG Classification of Subject Areas according to Review Boards

Subject groups, research areas, subject areas according to Destatis

ASJC Scopus subject areas


  • Debt crowdfunding, ESG, Green investments, Investor preferences, Sustainable investments, Debt crowdfunding, Esg, Green investments, Investor preferences, Sustainable investments