A field experiment on attracting crowdfunders

Research output: Contribution to journalResearch articleContributedpeer-review



In a field experiment, we tracked whether crowdfunders clicked on a newsletter link to a new project and whether they invested. In terms of clicks, we find that crowdfunders overall respond most to an environmental framing, while older crowdfunders respond more to a financial framing than younger ones, and men respond less to a financial framing than women. There were no significant differences in terms of investments.


Original languageEnglish
Article number110928
Number of pages5
JournalEconomics Letters
Publication statusPublished - Jan 2023

External IDs

WOS 000897260800014
Scopus 85145555104


Research priority areas of TU Dresden

DFG Classification of Subject Areas according to Review Boards

Subject groups, research areas, subject areas according to Destatis

ASJC Scopus subject areas


  • Debt crowdfunding, ESG, Green investments, Investor preferences, Sustainable investments, Debt crowdfunding, Esg, Green investments, Investor preferences, Sustainable investments