What Did SAP Change? A Market Shaping Analysis
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Details
Original language | English |
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Pages (from-to) | 51-63 |
Number of pages | 13 |
Journal | Marketing and Branding Research |
Volume | 5 |
Issue number | 1 |
Publication status | Published - 2018 |
Peer-reviewed | Yes |
External IDs
researchoutputwizard | legacy.publication#80120 |
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Keywords
Sustainable Development Goals
Keywords
- ERP software market, product innovation, market shaping