What Did SAP Change? A Market Shaping Analysis
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Details
| Original language | English |
|---|---|
| Pages (from-to) | 51-63 |
| Number of pages | 13 |
| Journal | Marketing and Branding Research |
| Volume | 5 |
| Issue number | 1 |
| Publication status | Published - 2018 |
| Peer-reviewed | Yes |
External IDs
| researchoutputwizard | legacy.publication#80120 |
|---|
Keywords
Sustainable Development Goals
Keywords
- ERP software market, product innovation, market shaping