Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer Intimacy

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Details

Original languageGerman
Pages (from-to)29
Number of pages61
JournalJournal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Publication statusPublished - 2022
Peer-reviewedNo

Keywords

Keywords

  • Transfer of Autonomous Sensory Meridian Response (ASMR) to Relationship Marketing: Potential Effects on Perceived Customer Intimacy