On a naive view of conceptual engineering, conceptual engineers simply aim at engineering concepts. This picture has recently come under attack. Sarah Sawyer and Derek Ball present two rather different, yet equally unorthodox, accounts of conceptual engineering, which they take to be superior to the naive picture. This paper casts doubts on the superiority of their respective accounts. By elaborating on the explanatory potential of ‘going meta’, the paper defends the naive view against Sawyer’s and Ball’s rival proposals.