The value of internationalization: Disentangling the interrelationship between regionalization strategies, firm-specific assets related to marketing and performance

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationProceedings of the 42nd Annual Conference of the European International Business Academy
Publication statusPublished - 2016
Peer-reviewedYes

External IDs

ORCID /0000-0002-8380-5319/work/160477892

Keywords

Keywords

  • Internationalität, Strategie, Shareholder Value, Regionalisierung