The value of internationalization: Disentangling the interrelationship between regionalization strategies, firm specific assets related to marketing and performance
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Details
| Original language | English |
|---|---|
| Pages (from-to) | 71-90 |
| Number of pages | 19 |
| Journal | Multinational Business Review |
| Volume | 26 |
| Issue number | 1 |
| Publication status | Published - 2018 |
| Peer-reviewed | Yes |
External IDs
| Scopus | 85045662951 |
|---|---|
| ORCID | /0000-0002-8380-5319/work/142235806 |