The importance of marketing mix planning and customer orientation for venture capital–financed startups: impacts on valuation, performance, and survival

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Details

Original languageEnglish
Pages (from-to)1-25
Number of pages25
JournalJournal of Research in Marketing and Entrepreneurship
Volume25
Issue number1
Early online date12 Sept 2022
Publication statusPublished - 2 Jan 2023
Peer-reviewedYes

Keywords

Library keywords