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Research Portal of the TU Dresden

The Horn-Effect in Relationship Marketing: A Systematic Literature Review

Research output: Contribution to conferences › Paper › Contributed

Contributors

Marie-Sophie Schönitz - , Chair of Business Administration, esp Marketing (Author)

Details

Original language	English
Publication status	Published - 2019
Peer-reviewed	No

Keywords

Keywords

The Horn-Effect in Relationship Marketing: A Systematic Literature Review