Surface-initiated controlled radical polymerization mediated by Cu(0) plate (SI-Cu(0) _plate -CRP) is an extremely effective and versatile technique for the synthesis of functional polymer brushes from vinyl monomers on planar substrates. The advantages of SI-Cu(0) _plate -CRP in comparison to "classical" SI-CRP methods not only rely on the easy accessibility, handling, and recycling of the catalyst source, but also on the faster brush growth rates, and exceptionally high reinitiation efficiencies and grafting densities for the obtained brushes. The confined geometry of the SI-Cu(0) _plate -CRP reaction setup, with a Cu(0) plate placed in close proximity to the initiator bearing substrate, considerably simplifies the preparation of polymer brushes over large areas, and the fabrication of gradient, patterned and arrayed polymer brushes. In this viewpoint we summarize the recent developments and applications of SI-Cu(0) _plate -CRP, emphasizing its mechanism, advantages, and standing challenges.