Storytelling for Activist Brands: Navigating Digital Dialogue and Narrative Authenticity

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationEUKO 2025 - Storytelling: The Power of Stories & Narratives in Business Communication & Media Discourses
EditorsDennis Olsen
Pages19
Publication statusPublished - 2025
Peer-reviewedYes

Keywords