State of the Art der Forschung zum Interkulturellen Konsumentenverhalten: Eine Analyse der Literatur von 2005 bis 2010

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Contributors

Translated title of the contribution
State of the art of cross-cultural consumer research. An analysis of the literature from 2005 to 2010

Details

Original languageGerman
Pages (from-to)45–86
Number of pages42
JournalJournal für Betriebswirtschaft
Volume63
Publication statusPublished - 2013
Peer-reviewedYes

External IDs

researchoutputwizard legacy.publication#56031

Keywords

Keywords

  • Interkulturelles Konsumentenverhalten, State-of-the-Art-Review