Social media communication - Social media used both as a learning content and as a learning style

Research output: Contribution to book/conference proceedings/anthology/reportChapter in book/anthology/reportContributedpeer-review

Contributors

Abstract

Social media are no longer just a private medium for communication. For the last years, a growing number of processes in enterprises are getting penetrated. To prepare students for the enterprises' requirements it is necessary to familiarise them with current developments in the corporate processes. We assume that the knowledge about concepts and technologies of social media can best be developed if they are used both as a learning content and as a learning style within learning activities. Based on an innovative blended learning arrangement with electronic lectures (e-lectures) and problem-based case study work in the virtual classroom, this paper develops a research design to identify success metrics of e-lectures and to discuss the utility of e-lectures for problem-based case study work, thus supporting our assumption.

Details

Original languageEnglish
Title of host publicationTransactions on Edutainment X
EditorsZhigeng Pan, Cheok Adrian David, Wolfgang Muller, Ido Iurgel, Paolo Petta, Bodo Urban
PublisherSpringer, Berlin [u. a.]
Pages259-268
Number of pages10
ISBN (print)9783642379185
Publication statusPublished - 2013
Peer-reviewedYes

Publication series

SeriesLecture Notes in Computer Science, Volume 7775
ISSN0302-9743

External IDs

ORCID /0000-0001-5581-9126/work/146643898

Keywords

Keywords

  • Blended learning, Collaborative learning, E-lectures, Higher and further education, Social media, Virtual classroom

Library keywords