Ready for Take-off?–Gestaltung und Wahrnehmung von Reiseimpfberatungschatbots

Research output: Contribution to journalResearch articleContributedpeer-review

Contributors

Abstract

The rise of digital speech-based assistants (e.g., Amazon’s Alexa, Apple’s Siri, or Hellofresh’s chatbot) gained increased popularity and has also found its way into healthcare. A current example is WHO’s WhatsApp chatbot that informs users about COVID-19. Such assistants can educate patients, independent of location and time, which is an incredible benefit for patients. However, in addition to existing technical challenges (including the development and optimization of speech recognition algorithms), there are also challenges in human-chatbot-interactions. This study investigates the role of a human-like design (including human name, greeting, and human avatar) of a travel vaccination advice chatbot on the perception of its users. Specifically, we aim to understand whether and how anthropomorphism (the perception of humanness and social presence in objects, animals, and machines) affects perceived trustworthiness and ultimately service satisfaction. In an online experiment with 78 participants, two chatbot designs (with human-like design elements vs. without these elements) were compared. The results show that perceived social presence significantly increases perceived trustworthiness and service satisfaction. Thus, we recommend that practitioners implement a human-like design travel vaccination counseling and similar counseling processes via chatbots.
Translated title of the contribution
Ready for Take-off?—Design and Perception of Chatbots for Travel Vaccination Counseling

Details

Original languageGerman
Pages (from-to)1626-1639
Number of pages14
JournalHMD Praxis der Wirtschaftsinformatik
Volume59
Issue number6
Early online date2 Nov 2022
Publication statusPublished - Dec 2022
Peer-reviewedYes

External IDs

ORCID /0000-0001-5389-427X/work/160478603
Mendeley 84b93445-c525-3038-8ad4-3b53c1e7d344
PubMed 40477988

Keywords

Sustainable Development Goals

Library keywords