In recent years, advanced nozzle concepts have attracted interest because of advancements in their technology readiness level and studies on applications to vertical take-off and landing reusable launch vehicles. This is ascribable to their intrinsic altitude compensation properties, which could mitigate the additional propellant cost resulting from the vertical landing manoeuvres based on retro-propulsion. Experimental and numerical campaigns at the Technical University of Dresden test the performance of annular-aerospike, dual-bell, and expansion-deflection nozzles compared with conventional bell-shaped nozzles in various subsonic counter-flow regimes and atmospheric conditions. The methods of investigation and a detailed description of the experimental and numerical results are reported. More specifically, the study offers a comparison between advanced and conventional nozzles, with a focus on nozzle performance through experiments and aerodynamic performance and retro-flow interaction through simulations. The flow topology that is established within the area of interaction between nozzle jets and counter-flows is detailed, with the advantages and limitations of each advanced nozzle in terms of adaptive performance. The numerical simulations confirm that advanced nozzles achieve altitude compensation in retro-flow configurations. Moreover, the distance obtained from the models for jet penetration into subsonic counter-flows is compatible with empirical formulations available in the literature.