Performing Science. Multimodale Analysen zu Wissenschaftskommunikation auf TikTok
Research output: Contribution to book/Conference proceedings/Anthology/Report › Chapter in book/Anthology/Report › Invited › peer-review
Contributors
Abstract
The short video platform TikTok, which is popular especially among young people, is increasingly used in informal educational contexts and also for science communication. In a platform-typical manner, science-related videos combine different semiotic modes such as spoken and written language, images, sound and music into complex multimodal texts. In our contribution, we analyse a selection of science-related TikTok videos by recourse to the notion of canvas and show how creators combine semiotic modes in order to stage themselves as scientists and to performatively establish a reference to science. Through an ethnographic, explorative approach, we show strategies of self-categorisation, the explicit staging of unknowingness, and references to knowledge, which in part cannot be separated from strategies for generating reach that are rather contrary to science communication. The results of our analysis reveal the potentials, but also the risks of TikTok for science communication purposes.
Details
Original language | German |
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Title of host publication | Multimodalität in Wissensformaten |
Editors | Sylvia Jaki, Matthias Meiler, Jana Pflaeging, Janina Wildfeuer |
Place of Publication | Berlin u.a. |
Publisher | Lang |
Pages | 285-322 |
Number of pages | 38 |
ISBN (print) | 978-3-631-91203-4 978-3-631-91204-1 |
Publication status | Published - 1 Oct 2024 |
Peer-reviewed | Yes |
Publication series
Series | Wissen – Kompetenz – Text |
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External IDs
ORCID | /0000-0002-0141-9327/work/170107006 |
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