Performing Science. Multimodale Analysen zu Wissenschaftskommunikation auf TikTok

Research output: Contribution to book/Conference proceedings/Anthology/ReportChapter in book/Anthology/ReportInvitedpeer-review

Contributors

Abstract

The short video platform TikTok, which is popular especially among young people, is increasingly used in informal educational contexts and also for science communication. In a platform-typical manner, science-related videos combine different semiotic modes such as spoken and written language, images, sound and music into complex multimodal texts. In our contribution, we analyse a selection of science-related TikTok videos by recourse to the notion of canvas and show how creators combine semiotic modes in order to stage themselves as scientists and to performatively establish a reference to science. Through an ethnographic, explorative approach, we show strategies of self-categorisation, the explicit staging of unknowingness, and references to knowledge, which in part cannot be separated from strategies for generating reach that are rather contrary to science communication. The results of our analysis reveal the potentials, but also the risks of TikTok for science communication purposes.

Details

Original languageGerman
Title of host publicationMultimodalität in Wissensformaten
EditorsSylvia Jaki, Matthias Meiler, Jana Pflaeging, Janina Wildfeuer
Place of PublicationBerlin u.a.
PublisherLang
Pages285-322
Number of pages38
ISBN (print)978-3-631-91203-4 978-3-631-91204-1
Publication statusPublished - 1 Oct 2024
Peer-reviewedYes

Publication series

SeriesWissen – Kompetenz – Text

External IDs

ORCID /0000-0002-0141-9327/work/170107006

Keywords

Research priority areas of TU Dresden

DFG Classification of Subject Areas according to Review Boards