This article focuses on understanding social innovations in Lusatia from a life-world perspective. Ethnographic case studies in two small towns explore people’s perspectives on transformation, particularly its impact. The analysis critically assesses the concept of social innovation, revealing implicit, often unreflected assumptions. Drawing on sociological perspectives, the article challenges notions of intentional change management and normative progress, instead emphasizing the complexity of social practices. It suggests that promoting social innovations requires nuanced understanding and context sensitivity for local communities, acknowledging diverse experiences shaping responses to change.