Markteintrittsverhalten deutscher Unternehmen in Osteuropa

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

Details

Original languageGerman
Pages (from-to)172 - 188
Number of pages8
JournalDer Markt : international journal of marketing
Volume32
Issue number4
Publication statusPublished - 1993
Peer-reviewedYes

External IDs

Scopus 0043054090
ORCID /0000-0002-8380-5319/work/160477891

Keywords

Keywords

  • Markteintritt, Osteuropa