Linguistic Framing of Artificial Intelligence: What Language to Use When Talking about Artificial Intelligence

Research output: Contribution to journalResearch articleContributed


A psycholinguistic study was conducted to assess the level of trust in different fictional products with varying framing. It was found that the product type has the greatest influence on the level of acceptance, while the expert or layperson status of the participants has the least influence. The second most relevant influencing factor is framing. The level of trust is estimated higher by all groups when a product description using the frame SUPPORTING rather than the frames DECIDING or CONTROL is presented.


Original languageEnglish
Pages (from-to)1012-1017
Number of pages6
JournalChemie Ingenieur Technik
Issue number7
Publication statusPublished - 4 May 2023

External IDs

Scopus 85152588822
WOS 000979929900001
ORCID /0000-0003-4046-3993/work/141544907



  • Framing, Linguistic analysis, Trustworthy artificial intelligence