Industry Image Perceptions and Organizational Attractiveness: Results of an International Survey
Research output: Contribution to journal › Research article › Contributed › peer-review
Contributors
Abstract
Extending the research on corporate brand image and recruitment, this study investigates the influence of industry image on organizational attractiveness in a cross–national context. Drawing from signaling theory and the application of the instrumental-symbolic image framework, we apply an experimental vignette design in the renewable energy industry (REI) and the oil and gas exploration and production industry (OGI) with potential job applicants in France, Germany, and the United Kingdom. We conceptualize national context as collective signaling environments. Results from 550 respondents indicate that the REI and OGI differ in most of the instrumental and symbolic image dimensions. The instrumental image dimension of pay and the three symbolic image dimensions of sincerity, innovativeness, and prestige predict organizational attractiveness. Moreover, sincerity, innovativeness, and prestige carry a mediating effect in the link between industry affiliation and organizational attractiveness. Findings also demonstrate that image perceptions of the REI and OGI vary across countries such that the already more favorable image perceptions regarding the REI are for the most part even more pronounced in France. Implications for theory and tailored recommendations for practice are provided.
Details
| Original language | English |
|---|---|
| Pages (from-to) | 613-634 |
| Number of pages | 22 |
| Journal | Human resource management journal : HRMJ |
| Volume | 35 |
| Issue number | 3 |
| Early online date | 1 Dec 2024 |
| Publication status | Published - Jul 2025 |
| Peer-reviewed | Yes |
Keywords
Sustainable Development Goals
ASJC Scopus subject areas
Keywords
- green economy, industry image, instrumental–symbolic image framework, national context, organizational attractiveness, signaling theory, young talent