Industry Standard for carbon reinforced concrete - with standardization into a resource-efficient way of construction. Making construction more sustainable – that is the challenge! So manage this, a fundamental transformation of construction industry is necessary. The material carbon reinforced concrete makes a substantial contribution in this regard. With the aim of creating the necessary foundations for a climate-conscious construction method, in January 2022 the research project Industry Standard Carbon Reinforced Concrete (ISC) was launched, funded by the BMBF as part of the program RUBIN (Regional Entrepreneurial Alliances for Innovation). Missing standards and guidelines for using carbon reinforced concrete in new construction are being drawn up in this project. The ISC will increase the acceptance and the economic efficiency of carbon reinforced concrete. Entry barriers will be removed for planners, builders, manufacturers and contractors. In this paper, the project partners, the objectives of the ISC, selected research activities and results are presented and an outlook on further activities is given.