“I Am Your Partner, Am I Not?” An inquiry into stakeholder inclusion in platform organizations in times of crisis

Research output: Contribution to journalResearch articleContributedpeer-review

Contributors

Abstract

In this paper we contribute to the understanding of how failed stakeholder inclusion in times of crisis can lead to distrust of platform organizations. Drawing on the revelatory case of Airbnb, we explore how stakeholder inclusion was practiced when the platform was confronted with the COVID-19 pandemic, a severe context in which its business practices were disrupted and social interactions uprooted. Our qualitative analysis suggests that platform leaders failed to notice a dissonance between articulated stakeholder meaning and understanding (i.e., what they said) and the crisis response practices implemented (i.e., what they did and did not do). This ultimately fostered distrust and selective disengagement as stakeholders re-interpreted Airbnb's claims about their role and how stakeholders were given voice in times of crisis. Drawing on research in psychology, we utilize the concept of inattentional blindness as a novel metaphorical explanation for failed stakeholder inclusion in platform organizations in times of crisis.

Details

Original languageEnglish
Article number113776
JournalJournal of Business Research
Volume160
Publication statusPublished - May 2023
Peer-reviewedYes

External IDs

ORCID /0000-0002-0958-5514/work/165877128

Keywords

ASJC Scopus subject areas

Keywords

  • Inattentional blindness, Platform economy, Platform organizations, Stakeholder inclusion, Trust