Hospital Positioning and Integrated Hospital Marketing Communications: State-of-the-Art Review, Conceptual Framework and Research Agenda

Research output: Contribution to journal › Review article › Contributed

Contributors

Details

Original languageEnglish
Pages (from-to)1-34
Number of pages34
JournalJournal of Nonprofit and Public Sector Marketing
Issue number1
Publication statusPublished - 2014
Peer-reviewedNo

External IDs

Scopus 84897709852

Keywords

Keywords

  • Innovation