This study looks at the influence of gender neutral language on people’s perceptions of organizations, comparing it to the use of standard German. Based on an empirical analysis of survey data (N = 182), we examine the influence of a company using gender neutral language on its profile on the organizational attraction and on job pursuit intention of potential applicants. We use a moderated mediation analysis to find out whether an observer’s gender influences this impact, e.g., whether women find the use of gender neutral language more appealing. Results indicate that use of gender neutral language might be penalized by potential applicants. Interestingly, only women penalized the use of gender neutral language, while there were no differences between conditions for men. We discuss implications for future research as well as for organizations, especially universities, trying to make themselves appear more attractive to applicants.