Emergence of Individual Psychological Ownership through Emotions – An Empirical Analysis in the Entertainment Industry

Research output: Contribution to book/Conference proceedings/Anthology/Report › Conference contribution › Contributed › peer-review

Contributors

Details

Original languageEnglish
Title of host publicationProceedings of 23rd International Marketing Trends Conference 2024 Venice, Paris-Venice Marketing Trends Association
EditorsAlberto Pastore, Julien Schmitt, Julio Jimenez, Klaus-Peter Wiedmann
Publication statusPublished - 2024
Peer-reviewedYes

Keywords