Differences between Early Adopters of Disruptive and Sustaining Innovations

Research output: Other contribution › Other › Contributed › peer-review

Contributors

Details

Original languageEnglish
Number of pages9
Publication statusPublished - 2015
Peer-reviewedYes
No renderer: customAssociatesEventsRenderPortal,dk.atira.pure.api.shared.model.researchoutput.OtherContribution

Keywords

Keywords

  • New product adoption, Consumer innovativeness, Disruptive innovation, Structural equation modeling, Sustaining innovation