Chance to Shine or Heading for Disaster? – Exploring German Social Enterprises’ Stakeholder Communication Facing COVID-19-Induced Lockdowns

Research output: Contribution to journalResearch articleContributedpeer-review

Contributors

Abstract

During COVID-19 pandemic, lockdowns were imposed to contain infections. For social enterprises (SEs), that apply entrepreneurial means to fulfil their social missions, research suggests lockdown-related chances and risks. However, no insights on SE stakeholder communication facing COVID-19-induced lockdowns exist. Our work investigates SEs’ communicational framings for two successive lockdowns based on 121 German SEs. Analysing Facebook data with a mixed methods approach, we show that, after both lockdowns, chance-oriented framings dominated. However, they decreased after the second lockdown. Despite a limited generalisability and a potential positivity bias in our data, we offer notable insights regarding SE stakeholder crisis communication.

Details

Original languageEnglish
JournalJournal of Social Entrepreneurship
Publication statusPublished - 30 May 2024
Peer-reviewedYes

External IDs

Mendeley bc884387-6454-3279-b640-a42d7304e572
unpaywall 10.1080/19420676.2024.2358447
Scopus 85194899325

Keywords

Keywords

  • crisis, mixed methods, Social entrepreneurship, stakeholder communication, lockdown, covid-19