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  • Brand Valuation and Control: An Empirical Study

Brand Valuation and Control: An Empirical Study

Research output: Contribution to journal › Research article › Contributed › peer-review

Contributors

  • Thomas Günther - , Chair of Business Administration, esp Management Accounting and Control (Author)
  • Catharina Kriegbaum-Kling - (Author)

Details

Original languageEnglish
Pages (from-to)263 - 294
JournalSchmalenbach Business Review
Volume53
Publication statusPublished - 2001
Peer-reviewedYes

Keywords

Altmetric Attention Score

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