Hidden champions (HCs) are highly specialized niche leaders whose competitive advantage is rooted in enduring identity anchors such as product excellence, craftsmanship, technological leadership, and customer intimacy. This makes HCs a theoretically salient context for studying digital transformation, as they must integrate digital technologies without undermining the identity foundations of their success. Drawing on a multiple mini-case study of 14 HCs, this study examines how digital and IT-enabled organizational transformation affect organizational identity. Building on and refining the distinction between digital transformation and IT-enabled organizational transformation, we show that transformation in HCs often unfolds as anchored digital transformation: digital initiatives may be strategically significant and organizationally far-reaching, yet remain tied to established product, service, or know-how logics. We contribute by introducing an identity-outcome typology comprising identity reinforcement, extension, and redefinition, explaining how HCs preserve identity continuity while integrating digital technologies.