Global climate change is likely to affect the wellbeing of citizens of the Russian Federation, with many regions in permafrost areas and the Arctic Zone, with large forested areas, and with an agriculture adjusted to the current climatic conditions. The question is, whether citizens are sufficiently aware of these challenges in order provide necessary support for related activities of the public administration. In the paper, awareness is introduced by means of a “Multiple-Indicator-Multiple-Causes” (MIMIC) model with “indicators” derived from regional search entries in c Yandex, whereas “causes” result from economic and socio-economic factors. The empirical study investigates dependence of awareness on characteristics of regions with arctic and subarctic zones, the dependence on the devaluation of the Russian Rouble end of 2014, and the influence of the UN Climate Change Conference in Paris 2015.