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Are regional-oriented companies better off? Performance implications of home-region and host-region oriented strategies

Research output: Contribution to conferences › Paper › Contributed

Contributors

Arkadiusz Ral-Trebacz - , Chair of International Management, esp Communication and Knowledge Management (Author)
Stefan Eckert - , Chair of International Management, esp Communication and Knowledge Management (Author)

Details

Original language	English
Publication status	Published - 2016
Peer-reviewed	No

External IDs

ORCID	/0000-0002-8380-5319/work/160477879

Keywords

Keywords

Regionalisierung, Internationalität, Unternehmenserfolg