In this study, we report polyvinyl alcohol/carboxymethyl cellulose/gelatin/ZSM-5 zeolite (PVA/CMC/GEL/ZSM-5) membrane for cationic dye (rhodamine B, Rh B) removal from aqueous solution. The prepared membrane was characterized using different techniques such as Fourier transform infrared spectroscopy (FT-IR), X-ray diffraction (XRD), scanning electron microscopy (SEM), optical microscopy (OM), universal testing machine (UTM) and water contact angle respectively. XRD, FT-IR and SEM analysis indicates successful incorporation of zeolite into PVA/CMC/GEL membrane. The improved hydrophobicity of the zeolite loaded membrane was confirmed by contact angle analysis. The Rh B removal efficiency of zeolite loaded PVA/CMC/GEL membrane was investigated through batch adsorption technique. The effect of different parameters such as initial dye concentration, zeolite dosage, contact time, temperature and pH on the adsorption was examined. Rh B dye adsorption onto the membrane followed Freundlich isotherm model. The kinetic studies revealed that Rh B dye adsorption on the membrane could be explained using pseudo-second-order model. Finally, the recyclability test revealed that the membrane exhibits good recycle efficiency and is stable after six recycle.