The objective of the work is to identify the key factors that affect the slow adoption of Electric Vehicles (EV's) using the Analytic Hierarchy Process (AHP) approach. The data was collected first from a self-administered questionnaire focused on the four dimensions, i.e. cost, range, charging infrastructure and government incentives from 194 respondents. The result obtained was then used to rank the first and second factors out of 4 identified earlier from a robust systematic literature review. The four factors and ranking were tested by conducting a focus group interview with 6 experts and the results were then matched. Finally, AHP was employed and it is found that the cost and range are still the major obstacles. Manufacturers and governments can incorporate these results to work on reducing costs and adopting cutting-edge technologies to increase battery range.