Overcoming Consumer Resistance to Innovations – An Analysis of Adoption Triggers
Activity: Talk or presentation at external institutions/events › Talk/Presentation › Contributed
Persons and affiliations
- Michael Schefczyk - , Chair of Entrepreneurship and Innovation (Involved person)
Date
7 Aug 2015 → 11 Aug 2015
Description
Speaker: Nadine HietscholdEvent: 75th Annual Meeting of the Academy of Management
Location: Vancouver
Country: Kanada
Duration of event: 07.08.2015-11.08.2015
Other
| Title | Migration from previous system |
|---|---|
| Duration | 1 October 2021 |