The load-bearing behavior and the performance of composites depends largely on the bond between the individual components. Conventional grid-like textile reinforcement structures with thin and smooth yarn structures transmit forces primarily by an adhesive bond with the surrounding matrix. A sufficient load transmission is not possible. Thick, pultruded rebars made of fiber-reinforced plastics can be profiled by subtractive (e.g. milling) or additive (e.g. wrapping) techniques in order to create a rip-like structure and increased shear bond. Yet the discontinuous fiber course results in material inefficiency. A newly developed profiling technique allows a tetrahedral profiling of the complete roving structure, yet considering its anisotropic properties. In the article, we present this approach, and the first results from single yarn tensile and pull-out tests of single, double and triple plied profiled rovings in concrete and asphalt matrix. Thus, the highest bond is achieved in the brittle concrete matrix. Plied rovings with strong tetrahedral profiles show up to 600% higher bond stress compared with rovings with circular profiles, while maintaining high tensile properties. However, splitting-induced failure of the reinforced test specimens occurs, making plied profiled rovings favorable for high concrete cover and less brittle matrixes; for example, asphalt. The reinforced asphalt specimens show at −10°C similar bond properties, but at 30°C the bond decreases by 80%. In summary, the study shows that bond properties of profiled rovings are superior to conventional circular rovings, and promise a high material efficiency for use in concrete and asphalt reinforcements.