Analyse von Nutzeranforderungen zur Weiterentwicklung der INSA-App_ Empirische Studie auf Basis der Kano-Methode

Publikation: Hochschulschrift/AbschlussarbeitMasterarbeit

Beitragende

  • B. S. - (Autor:in)

Abstract

92 Pages\nThe mobility patterns in Germany are undergoing changes. Today, customers expect progressive digitalisation in every aspect of theit life (professionla or private applications), including the area of public transport. The fundamental task of public transport is passenger transport, which will remain the case in the future. In addition , many companies and organisations seize opportunities arising from digitalisation and add digital offerings, from apps to elctronic tickets.\n\nThe thesis User requests analysis for further development of the INSA-App - Empirical study based on Kano Method examines in cooperation with the Nahverkehrsservice Sachsen-Anhalt GmbH, which additional features need to be incorporated into the INSA-App (App of the Saxony-Anhalt public transport information system).\n\nThe thesis concentrates on scientific basics regarding challenges public transport companies face with increasing digitalisation tendencies, in particular the use of apps, and clarifies the research design based on the innovation-decision-model. The empirical study follows the Kano Method and aims to classify possible customer-oriented enhancements concerning public transportation information-Apps and to analyse their impact on costumer satisfactrion.

Details

OriginalspracheDeutsch
Gradverleihende Hochschule
Betreuer:in / Berater:in
  • Stopka, Ulrike, Betreuer:in
  • Schäfer, Gertraud, Betreuer:in
PublikationsstatusVeröffentlicht - 2017
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Schlagworte

Schlagwörter

  • Innovation-decision-model, public transportation information-App, digital services, Kano Method