Why do retail investors pick green investments? A lab-in-the-field experiment with crowdfunders

Publikation: Beitrag in FachzeitschriftForschungsartikelBeigetragenBegutachtung

Beitragende

Abstract

Do investors invest in green projects because they expect higher returns, to help the environment, or to help other people? To separate these motivations, we run a decision experiment in which crowdfunders choose between a higher return or a positive environmental impact, and between a higher return or a positive social impact. A majority of investors choose environmental and social impact over higher returns, conditional on large enough impact. Combining the experimental data with historical investments, we find that investors allocate a larger share of funds to green projects if they value environmental impact more and if they expect a higher return, but not if they value social impact more, all else equal. These findings suggest that investors have a preference for positive environmental impact, and satisfy it by investing in green projects. Finally, we introduce new survey measures of impact for future use, which are experimentally validated and predict field behavior.

Details

OriginalspracheEnglisch
Seiten (von - bis)74-90
Seitenumfang17
FachzeitschriftJournal of Economic Behavior and Organization
Jahrgang209
PublikationsstatusVeröffentlicht - Mai 2023
Peer-Review-StatusJa

Externe IDs

WOS 000955259100001
ORCID /0000-0002-0576-7759/work/142239232

Schlagworte

Schlagwörter

  • Crowdfunding, Environmental Impact, Green Investments, Lab-in-the-field experiment, Social Impact

Bibliotheksschlagworte