What Hides In the Shadows of Yesterday? Retro-Visual Rhetoric As Means Of Image Activism In Post-Arab-Spring Societies
Publikation: Beitrag in Fachzeitschrift › Forschungsartikel › Beigetragen › Begutachtung
Abstract
Since October 7, 2023, the escalation of the Israeli-Palestinian conflict has triggered significant shifts in social media algorithms, content moderation, and visibility dynamics. In response, Arab users have turned to historical imagery, including visuals from past Arab-Israeli wars and even the Holocaust, to frame contemporary political discourse. This surge in the digital reuse of historical images reflects a broader international phenomenon, which is hardly examined on the transregional and local levels of the Arab world. Regionally, the phenomenon evolved during the decade following the 2011-Uprisings, entailing a strategic deployment of visual past-presencing as instruments of opposition and affective storytelling under authoritarian censorship. While existing scholarship has largely focused on early protest aesthetics and street art, little attention has been paid to the reactivation of historical images in today’s digital media ecologies in these societies. Conceptualizing the phenomena as Retro-Visual Rhetoric, this article examines emerging protest themes via elucidating the barely-studied trend of circulating digitized images from the past as a significant technique to criticize the region's current political, social, and economic circumstances. As safer allegorical metaphors, recycling and recontextualizing historical imagery on the different platforms of social media have explicitly become a transnational phenomenon in post-Arab-Spring societies. The article espouses a synthesis of qualitative, content, and visual analysis of such images to demonstrate how the past's visual relics have been revived and reshaped by various actors in the digital sphere to impact public opinion. Furthermore, it assesses the efficacy of Eternal Yesterday in motivating activism and safely disseminating dissent messages.
Details
| Originalsprache | Englisch |
|---|---|
| Fachzeitschrift | Protest |
| Publikationsstatus | Angenommen/Im Druck - 10 Juli 2025 |
| Peer-Review-Status | Ja |