The article reviews the concept of and further develops phi-functions (Φ-functions) as an efficient tool for mathematical modeling of two-dimensional geometric optimization problems, such as cutting and packing problems and covering problems. The properties of the phi-function technique and its relationship with Minkowski sums and the nofit polygon are discussed. We also describe the advantages of phi-functions over these approaches. A clear definition of the set of objects for which phi-functions may be derived is given and some exceptions are illustrated. A step by step procedure for deriving phi-functions illustrated with examples is provided including the case of continuous rotation.