The effect of community managers on online idea crowdsourcing activities

Publikation: Beitrag in FachzeitschriftForschungsartikelBeigetragenBegutachtung

Beitragende

  • Lars Hornuf - , Universität Bremen (Autor:in)
  • Sabrina Jeworrek - , Otto-von-Guericke-Universität Magdeburg, Leibniz-Institut für Wirtschaftsforschung Halle (Autor:in)

Abstract

In this study, we investigate whether and to what extent community managers in online collaborative communities can stimulate community activities through their engagement. Using a novel data set of 22 large online idea crowdsourcing campaigns, we find that moderate but steady manager activities are adequate to enhance community participation. Moreover, we show that appreciation, motivation, and intellectual stimulation by community managers are positively associated with community participation but that the effectiveness of these communication strategies depends on the form of participation managers wish to encourage. Finally, the data reveal that community manager activities requiring more effort, such as media file uploads vs. simple written comments, have a stronger effect on community participation.

Details

OriginalspracheEnglisch
Seiten (von - bis)222-248
Seitenumfang27
FachzeitschriftJournal of the Association for Information Systems
Jahrgang24
Ausgabenummer1
PublikationsstatusVeröffentlicht - Dez. 2022
Peer-Review-StatusJa
Extern publiziertJa

Externe IDs

Scopus 85137091161
WOS 000911730500008
Mendeley 26f111a5-a8f3-3c5d-a325-d3cb443f7564
ORCID /0000-0002-0576-7759/work/142239312

Schlagworte

Schlagwörter

  • Crowdsourced Innovation, Crowdsourcing, Ideation, Managerial Attention, Crowdsourced Innovation, Crowdsourcing, Ideation, Managerial Attention

Bibliotheksschlagworte