Spatial ascriptions and their effects have become a topic of central concern in Political and Social Geography. It has been argued that spatial ascriptions are relevant in processes of peripheralization, marginalisation and social hierarchization. The article gives an overview of recent debates on territorial representation and stigmatization with a focus on discourse analytical and post-structuralist arguments. Building on contemporary approaches towards an understanding of subjective identity and subjects positions, it discusses how potential effects of mass media's spatial representations could be traced in articulations gathered in interactive situations of research.