This contribution provides an overview of the basic rules that should be observed when formulating survey questions. The structure of the chapter is oriented towards the cognitive response process that respondents undergo when answering survey questions. This process involves a total of four tasks: understanding the question text, retrieving information from memory, forming a judgment, and formulating a response in the format provided. Using practical examples, the authors demonstrate how questions can be formulated in such a way that it makes it easier for respondents to handle these four tasks