In this work, a series of novel 2,5-bis(het)aryl and 2,5-bis-thienyl substituted thiophenes have been synthesized and characterized by ultraviolet-visible-near infrared (UV-Vis-NIR) absorption and fluorescence spectroscopy as well as cyclic voltammetry. From the electron paramagnetic resonance (EPR)/UV-Vis-NIR spectroelectrochemical data, information about the optical and magnetic properties of the charged species of these compounds have been provided. The spin distributions in the electrochemically generated radical ions were estimated experimentally and compared with theoretical data.