This paper discusses the future of content distribution among mobile devices forming the so-called mobile clouds. This paper introduces the current-technology-based problems of the approach, but also highlights its future potential. One core element of this paper is the technical development in this area and the social paradigm that will be used to create cooperation among users. We conclude that the future of mobile clouds will be in novel technologies such as network coding as well as in combination with social networks in order to boost cooperation among users as well as connect people over the shared content.