Understanding the factors that can explain innovation has received a lot of attention among researchers in the last decades. During the same period, different approaches to innovation have also seen the light of day, among them employee-driven innovation and digital innovation. In this study our aim is to look at a concept that merges these two types of innovation and see how motivation affects employee-driven digital innovation. In our research model we look at how intrinsic, social, and internalized extrinsic motivation affects employee-driven digital innovation, and how variables like strategy and organizational culture can act as
explanatory and moderating variables.