In this article we discuss the impact of the increasingly higher dynamics and transparency on future electricity markets due to a higher degree of automation along the energy supply chain. As part of the SESAM (Self Organization and Spontaneity in Liberalized and Harmonized Markets) project, we analyze the consequences of the customers' higher willingness to change their supplier. In addition, we evaluate the major changes in load profiles caused by the use of load management systems in combination with dynamic retail electricity prices. We demonstrate that not only the consumer load but also the application of decentralized combined heat and power plants can be rescheduled. Finally, we outline further research activities.