Die digitale Hashtag-Kampagne rund um #CoronaEltern und #CoronaElternRechnenAb: Twitter-Positionierungspraktiken in der Pandemie
Publikation: Beitrag in Fachzeitschrift › Forschungsartikel › Beigetragen › Begutachtung
Beitragende
Abstract
As kindergartens and schools closed down during the first wave of the COVID-19 pandemic in Germany, two hashtags emerged on Twitter: #CoronaEltern (#CoronaParents) and #CoronaElternRechnenAb (#CoronaParentsDocumentTheCosts). In this paper, we examine the positioning practices around both hashtags as expressions of “digital activism” (Joyce 2010: VIII). One characteristic of the hashtag campaign is that political demands are hardly ever made directly. Rather, the participants resort to five main linguistic patterns: (1) they address different target groups; (2) they refer to different protagonists; (3) in the subcorpus #CoronaEltern specifically, they constitute themselves as a collective through (4) the recurring use of first-person narratives; (5) and generalization and typification. Our findings show that #CoronaParents are not just parents in times of a pandemic: #CoronaParents are only those who see themselves as such, participating in an evolving, at times misunderstood community.
Details
Originalsprache | Deutsch |
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Seiten (von - bis) | 1-33 |
Seitenumfang | 33 |
Fachzeitschrift | Journal für Medienlinguistik (jfml) |
Jahrgang | 5 |
Ausgabenummer | 1 |
Publikationsstatus | Veröffentlicht - 2023 |
Peer-Review-Status | Ja |
Externe IDs
Mendeley | 27834805-825a-353a-9ff5-c6b7ed737510 |
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