A method has been developed to load tellurium into liquid scintillator so as to permit searches for neutrinoless double beta decay with high sensitivity. The approach involves the synthesis of an oil-soluble tellurium compound from telluric acid and an organic diol. The process utilises distillable chemicals that can be safely handled underground and affords low radioactive backgrounds, low optical absorption and high light yields at loading levels of at least several percent Te by weight.