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Elisa Landmann Dipl.-Wirt.-Ing.



Elisa Landmann, graduate industrial engineer (Dipl.-Wi.-Ing.), is a PhD student and research assistant at the Chair of Marketing at TU Dresden since June 2019. She completed her diploma studies with a major in Marketing and Management at the TU Dresden (2014-2019) and during this time , among others, already worked as a tutor at the chair. Her research focus is on technology and emotions in relationship marketing. At the Chair of Marketing, she is the contact person for third-party funded projects.

Research interests

Relationship Marketing, Neuromarketing, Emotion, Chatbots, VR/AR, Purpose Marketing, Customer Education, Managementtools

Identification Numbers

ORCID Orcid 0000-0002-0842-4364
Scopus author ID 58636004900

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