Elisa Landmann, graduate industrial engineer (Dipl.-Wi.-Ing.), is a PhD student and research assistant at the Chair of Marketing at TU Dresden since June 2019. She completed her diploma studies with a major in Marketing and Management at the TU Dresden (2014-2019) and during this time , among others, already worked as a tutor at the chair. Her research focus is on technology and emotions in relationship marketing. At the Chair of Marketing, she is the contact person for third-party funded projects.
Relationship Marketing, Neuromarketing, Emotion, Chatbots, VR/AR, Purpose Marketing, Customer Education, Managementtools